At the time of Johannesburg achieving Ideal Org status in 2003, it was literally humming. At event after event, with graduations packed to the rafters, public were informed of “unprecedented expansion” across the boards. And so it continued to expand until they won the Int Birthday Game in 2004 – just a mere 4 months after it’s Grand Opening. The crowning glory of course, was in 2005, when not only did Joburg Org win the Birthday game for a second year in a row, they had also achieved Saint Hill Size.
Another expansion burst occurred again in 2011 when Joburg celebrated it’s ribbon re-cutting, although this one was somewhat short-lived and pretty pithy in comparison to the 2003 opening. None-the-less, the staff compliment built up again to over 60 (and subsequently diminished almost as fast).
It was at this time (2011) that the Ideal Org DMSMH Leatherbounds were introduced. Public were told that ALL the money raised from the sales of these book would be used for a Marketing Campaign to “get our org out of Non-Existence” . Promises were made about billboard, street pole, bus shelter, newspaper and radio ads and the like. Visions of Scientology advertisements being splashed across the city were promised. About 25 of these books were handed out as “gifts” to a few who had contributed above and beyond towards getting the Joburg refit done. This left 475 to sell. Every now and then, an email would be sent out about “we only have xxxxxx leatherbounds left and then our non-e marketing campaign can commence”. And so this went on. And on. And on. A trickle of sales……….
On the 7th November 2013 Joburg org sent out an email stating they still had 276 books left.
Then the GATII event happened. Since then, not a word has been heard from Joburg Org about leatherbounds or any marketing campaign.
Likewise, in February 2013, when Pretoria Org had it’s grand opening, they too were allotted 500 leatherbound for their non-E campaign. They seemed to take this a lot more seriously than Joburg, because a within 9 months of their Grand Opening, they proudly announced they had sold all their leatherbound books! This was posted on their facebook page on the 11th November 2013, as pictured below:
Assuming Pretoria also ended up “gifting” about 25 of their books, this means they sold around 475 books @ R5,0000 a piece – netting them a cool R2,375,000.00 for their marketing campaign. That equates to a LOT of bus shelters, street poles, newspaper and similar ads.
And yet, driving around the streets of Pretoria, 4 months AFTER the announcement that they had sold all their books, there is not a single advert of any description anywhere within a 5 mile radius of the new org. Not even one of those wavy banner-things like the used car-lots put up outside their business. Nothing. Nadda. Zip.
So where is the money? And what is happening with this promised campaign? Surely the Pretoria public (who probably coughed up plenty moola for these books) are entitled to know what is happening? Especially seeing as they managed to achieve this goal in 9 months as opposed to Joburg who is still sitting with the majority of their books unsold almost 3 years later……….
Reports we have received are that Pretoria Org is idling along – emphasis on idle. The org came 2nd on the continent this year for the LRH Birthday game, and Willem was invited alongside Bob and Albert to attend the Int event. This is another first and we cant help wondering how many other orgs ED’s who came 2nd attended the LRH Birthday event – efforts to fill up the auditorium? Consolation prize? Or making up for the fact that David Miscavige utterly snubbed Pretoria by not pitching up for the Grand Opening (which everyone expected him to do).
Considering Joburg only achieved 900 points for the entire year (average of 17 points per week), one can only wonder what points Pretoria slid into 2nd place with. This is a pretty poor show when one considers that in 2006, the winning MISSION achieved 1835 points, and the 2nd place Class V org achieved 2514 points. Looks like both Joburg and Pretoria could REALLY do with those non-existent (oops existence) marketing campaigns!
Pretoria is a brand-new Ideal Org – barely been open for a year, and yet it would seem they are no better off than before they moved to the HUGE but Idle Org they now occupy. Their facebook page is ominously quiet with only the odd post here and there, and the “weekly” calendar of events they are emailing out are further proof that not much is happening.