Yesterday Mike Rinder ran an interesting article which used Google trends to plot the interest in Scientology through Google searches over time. You can read this article here.
Here is the picture for global interest:
This shows a declining interest over time (years) despite occasional spikes.
We thought it was worth doing the same thing for South Africa. The following graph shows interest in Scientology through Google searches in South Africa over the last 8 or 9 years.
There was a spike in interest at the end of 2012 which corresponds with the international graph. The rest of the graph is also pretty similar and shows a declining interest in the subject. This despite the opening of the new Pretoria ideal org in Feb 2013.
This is vital information. Google is the world’s go to source for access to information. If something is popular, Google will know. It is not insignificant.
This is evidence of what everyone outside the church knows: The impact of Scientology in the world is small and declining. This despite an accumulated wealth of approximately R150 million locally and $3-5 billion internationally.
What exactly are your donations buying?