(Editor Comment: Our apologies for the recent glitches resulting in delays of new articles and comment moderation. We are happy to report that normal programming has resumed).
JUMPING ON THE BANDWAGON
Bandwagon meaning: “An activity or cause that has suddenly become fashionable or popular”.
It’s no secret the church is notorious for seizing fundraising and PR opportunities when tragedies result in human suffering and misery. As Tom Cruise famously stated in the leaked IAS video “because being a Scientologist……you know you’re the only one that can help”.
Although using such situations for PR purposes has been a long-standing strategy of the church, it was steeply increased following the tragedy of 9/11. The church acknowledged this in numerous self-generated press releases such as this one which states: “The work of these volunteers at Ground Zero New York inspired a movement that now circles the globe—Scientology Volunteer Minister Disaster Response teams on call 24/7 in times of disaster”.
The press release further blows the church’s horn with: “They served in the aftermath of the 2004 South Asian tsunami, Hurricanes Katrina and Rita, the 2010 Haiti earthquake, the 2011 Japan tsunami and hundreds of disasters great and small in countries around the world”.